By developing strategies that address the various aspects of each element, GoPro Inc will be able to achieve its broad marketing strategy. Customer Service Benefits 30 day money back guarantee order tracking access to product manuals returns of products with manufacturing defects 4. Facebook. This element of the marketing mix has to be perfected to a tee; a product priced too high, or too low, will suffer. Marketing mix is a greatest strategy for attaining competitive advantage for any firm. GoPro have an extreme jump on the competition (pun firmly intended as always). Executive Summary GoPro, a California based company, is the creator of the world’s most versatile camera.

GoPro was previously recognized as Woodman Labs, Inc. and transformed its name to GoPro, Inc. in February 2014. GoPro Inc should develop unique product design, name and features to … GoPro, Inc. have its headquarters in San Mateo, California and was originated in 2004 (GoPro Yahoo Finance, 2015). Total Product Concept 1. User generated content or UGC (I’ll try not to use this bewildering digital marketing speak acronym) always had the potential to be a phenomenal asset for the cool new kid on the electronics block.. GoPro made it happen. GOPRO MARKETING PLAN 2 GoPro Marketing Plan I. GoPro’s marketing strategy uses social media for promotion, creating product value, and interacting with the consumer. Its primary Based on GoPro’s success, I would say they have hit a magic number for their pricing. GoPro uses Facebook to promote the brand and communicate with the consumers. The marketing-mix model is applied to discuss the Marketing Strategy of GoPro Inc. 1.1 Product. 1 Marketing Mix of GoPro Inc. The customer is king thus

Functionality high powered (4k video, 12MP burst photos at 30FPS small durable user-friendly 3. Why GoPro Changed Its Marketing Strategy To Go Beyond The Action SVP of marketing Bryan Johnston on the brand’s significant shift to convince people its cameras aren’t just for adrenaline junkies. Strategies for marketing mix of 4p’s for competitive advantage The Marketing mix by 4P’s is a conjuration and it can only be implemented by marketing managers.

GoPro Marketing Strategy – Introduction. Founded in 2002 by Nick Woodman, GoPro is known for their highly functional, light weight, waterproof, high resolution, and easily mountable video camera. IV. With an average price of $300-$400, the GoPro is one of the most affordable cameras on the market. This Marketing Strategy element reflects the solution to the customers’ needs. Psychological GoPro Inc needs to develop marketing mix strategies to achieve its desired results within the market that it serves. A tiny online retailer with one big dream gave the keys of their brand to their customers.