Andreas Mehren - Research Paper (undergraduate) - Business economics - Offline Marketing and Online Marketing - Publish your bachelor's or master's thesis, dissertation, term paper or essay On March 24 Porsche launched an integrated marketing campaign with the goal of changing consumer perceptions about its products. The ECJ ruling has opened the door for Porsche to seize full control of VW, but some industry experts have suggested that it could damage a luxury carmaker like Porsche to be associated too closely with a mass-market player like VW. However, it will be Porsche’s interest in VW, rather than its marketing strategy, that will be under the microscope in the coming months. Marketing Strategy for the Porsche 911 in Germany - Based on a detailled Market Analysis - B.A.