Ever wondered how much the major brands spend on advertising? Many of the biggest … 5 Quick Marketing Budget Graphs and Statistics. It’s too much money for normal folks like us. [2] But to your question here are the 5 biggest reasons why brands spend big money an ads: 1. Similarly Pfizer spent $11.4 billion on marketing and only $6.6 billion on research and development. Today, 65 percent of small-to-midsized businesses (SMBs) invest in pay-per-click (PPC) advertising. New companies may spend as much as 50% of sales for introductory marketing programs in the first year. Usually advertising spends are less than 10% of the total revenue. We will continue to update this article as new data/projections become available.

It’s not too much for big brands. With CMOs spending an average of 11.2 percent of their company's revenue on marketing in 2018, they should focus more on measuring the impact of what it does in financial terms, the report suggests. Industries make a difference, too. According to a recent Gartner study, companies are spending roughly 12% of their annual revenue on marketing. A survey from the Content Marketing Institute found that the most successful B2B marketers spend 40 percent of their total marketing budget on content marketing. While the overall figure is 12%, there are quite large differences in spend depending on the size of company… Companies that attract 10% or more of their sales from the Internet spend, on average, 17.6% of their marketing … Note: the following statistics come from early 2020 data and do not reflect changes arising from the global COVID-19 pandemic. As we previously reported, pharmaceutical companies spend more money on marketing drugs than research and development.

General social media advertising statistics 1. While Google Ads offers an impressive return on investment (ROI) of $8 for every $1 spent, many businesses wonder about the cost of Google Ads and how much they should spend on Google Ads. If trends continue, marketing spend in 2019 will look similar to spend in the preceding year, albeit with more emphasis on digital channels and technology investments. Companies spend 12% of their marketing budget on social media. Smaller business may just try to match the spending of their direct competitors. 5. Source: Hook Agency 44.4% of companies said that their top marketing objective was to increase lead … Many direct their ad spend to Google Ads (previously known as Google AdWords). Large businesses spend about 13% while smaller ones spend 10%. Your marketing budget might be big for your brand, but chances are it doesn’t even come close to the biggest companies in the US, each of which spend billions each year. Johnson & Johnson for example recently spent $17.5 billion on marketing and only $8.2 billion on research and development. 48% of companies are spending between 4-10% of their revenue on marketing – Source: Hook Agency; 50%+ of companies say the highest return on investment activities are search-related – including paid search, SEO, and content marketing. Excluding the big biotech, stock returns for the other big 10 biopharmaceutical companies averaged 44% -- well below the 73% returns achieved by the S&P 500 index. $58.8 billion Marketing Budgets Continue to Climb . Social ad spending is forecast to increase 20% to $43 billion USD in 2020 The overall marketing budget should include: See where the most successful businesses are spending their advertising budgets.