Poznan University of Technology . The product life cycle is the course of the life of a product from when the product is in development to after it has been removed from the market. Apple Products: A Discussion of the Product Life Cycle .

Apple Products: A Discussion of the Product Life Cycle.

Ewa Więcek-Janka . This stage is characterized by few sales and slow growth. The product life cycle stages are 4 clearly defined phases, each with its own characteristics that mean different things for business that are trying to manage the life cycle of their particular products. Hui-Ming Wee (ed) PROCEEDINGS OF THE Because this is a new product, it is in the introduction stage.

Apple has many products that are currently at different stages of the product life cycle. Advances in Economics, Business and Management Research (31): 159-165. Faculty of Engineering Management . Stages include introduction, growth, maturity and decline and are explained in detail here. Recently, they introduced a red colored iPhone. Poznan, Poland