Level of Granularity: Industry. How You Might Use It: Review ad performance during holiday season 2016. For a more detailed list of benchmarks by industry, see this infographic . Source: WordStream Facebook Ad Benchmarks by Industry. "Average cost-per-action (CPA) in Google AdWords in selected industries in the United States between August 2017 and January 2018 (in U.S. Amount of Data Sampled: $550,000 in ad spend from November 2016- January 2017. While LinkedIn advertising costs vary by the advertiser, LinkedIn does require companies to bid a minimum of $2 for cost-per-click (CPC) and cost-per-impression (CPM) campaigns.

The average cost per action is $80.89 on search and $148.68 on display, with “Business Services” at $125.60 and $132.17, respectively. Other relevant benchmarks: The average cost per click for Google is $2.67 on search and $0.60 on display, with “Business Services” at $3.15 and $0.66, respectively. On average, however, businesses pay $5.26 per click and $6.59 per 1000 impressions, as well as $0.80 per send for Sponsored InMail campaigns.
The Importance of Cost Per Click in Search Advertising.
CPA benchmarks vary by industry and channel, but the average CPA for pay per click (PPC) search (across industries) is $59.18 while display (across industries) is just slightly higher at $60.76. (Source: Wordstream) Average Cost per Click. Pay-Per-Click (PPC) Advertising. Average CPCs in the legal industry are $5.88 – 40% more costly than the next most expensive industry, employment services ($4.20 CPC). The average CPC on Facebook Ads across all industries as provided by Wordstream’s data is $1.86, with CPCs by industry ranging from as little as $0.45 for apparel to $3.77 for finance and insurance. Average US cpc is between $1 and $2 on the search network (Google Search) based on a high volume keyword. Average Cost Per Click or CPC Chart – Below is the chart of the countries represented on the map, chart ordered by highest average cost per click to lowest average cost per click, compared to the US average cpc (100%). Type of Data: Cost Per Click, Clickthrough Rate, Conversion Rate, Cost per Action. Average cost per click on Facebook The average Facebook CPC across all industries is $1.72: Financial advertisers experience the highest Facebook cost per click at $3.77. The average cost-per-click (CPC) in the legal industry is $6.46 and the most expensive legal industry keyword CPC is $1090. Average Cost Per Click or CPC by Country Map. June 14, 2018. dollars)." Chart. Year: 2016-2017.

Advocacy and nonprofit groups have a cost per click just under $2, likely as a result of the $2 max CPC bid Google … (HubSpot via Ahrefs and WordStream, 2020) The average cost-per-click (CPC) in the medical industry is $2.62 and the most expensive medical industry keyword CPC is $90.