Spending … According to our estimates, B2B digital ad spend makes up only 4.6% of the total digital ad market. Statistics showed that marketers will spend upwards of $10 million on digital/mobile video advertising this year, and $4.7 Industry News Marketing Technology content marketing video marketing. Here’s what we found: For B2B product companies, marketing spend is 8.6% of total revenue For B2B service firms, marketing is 8.7% of revenue B2B Marketing Budgets by Industry Averages provide a meaningful data point, but marketing investment varies greatly, industry by industry. If trends continue, marketing spend in 2019 will look similar to spend in the preceding year, albeit with more emphasis on digital channels and technology investments. From the value of email marketing in B2B to the emergence of social media in B2B, there is no longer a question of whether technology has changed the entire industry. The world of B2B marketing was flipped on its head a few years ago when digital marketing channels made it easier than ever to access your customers. Some other generalities include: B2B manufacturing, construction, engineering, and industrial firms typically have a lower marketing spend, accounting... Oil/gas/chemical B2Bs spend 0.5% on marketing. A survey from the Content Marketing Institute found that the most successful B2B marketers spend 40 percent of their total marketing budget on content marketing. For electronics and scientific equipment, this ticks up to 1%. To get a better understanding of why the market still lacks maturity, as well as the various challenges B2B companies face, we spoke to several industry experts for our recent "US B2B Digital Advertising Trends" report.