… There are some other types of business and we suggest you skim it quickly to know about all of them. Let’s see how growth and development of rural marketing contribute to overall prosperity and welfare. This article identifies how cooperatives benefit farmers and the public, yet are subject to business limitations related to agriculture or the inherent nature of the organization. Advantages And Disadvantages Of Rural Marketing 3521 Words 15 Pages Chapter – 10 10.1 OBJECTIVE: This chapter discusses the scope and challenges of ruralmarketing in India in detail. Deprived people and deprived markets 2. The members also generally, belong to the poor class. Co-operative society is an organisation of rural india for betterment. This sector Contributes 35.47% to the ross G Twelve problems faced in rural marketing are as follows: 1. Cooperative marketing presents the collaboration between two or more partners or companies to achieve common or distinct goals. Rural market is growing faster than urban, rural marketing results into overall balanced economical and social development. Cooperative businesses are community-owned private enterprises that combine consumers with owners, and buyers with sellers in a democratic governance structure. [Editor's Note: the following is excerpted from Jessica Gordon Nembhard, 2014, Benefits and Impacts of Cooperatives.White Paper, February 2014. Low levels of literacy 8. 10.2 INTRODUCTION The Indian rural market is vast in size and its huge demand base offers great opportunities to marketers. Warehousing problem 11. Dispersed markets 6. As a result of the above analysis, we are in a position to define rural marketing “Rural marketing can be seen as a function which manages all those activities The new agri-food market is considered a detrimental factor for the competitiveness and financial equilibria of agricultural cooperatives. About 80% people are directly or indirectly depended on the agriculture for their livelihood. You can find the full report here.. Prevalence of spurious brands and seasonal demand 9. An established model, the ILO estimates that nearly 50% of the world's rural agricultural produce is marketed through cooperatives. Earlier, money lenders used to charge high rates of interest and the earnings of the villagers were spent on payment on interest alone. Cooperative societies financial strength depend on the cap contributed by its members and loan raising capacity from state cooperative banks. Disadvantages of cooperative society: Inspire of various advantages claimed of cooperatives. Rural marketing represented the emergent distinct activity of attracting and serving rural markets to fulfil the needs and wants of persons, households and occupations of rural people. Most of the time, the companies with related businesses are the ones which benefit the most from this strategy due to the sharing of marketing … State Control; A cooperative society is governed by the provisions of the Cooperative Society Act or Law. The main aim of establishing a cooperative is to increase member’s production and incomes by helping better link them with finance, agricultural inputs, information, and output markets