Identifying Core Competencies. BMW was originally founded in 1916, by Franz Josef Popp. Competency relates to anything that a firm does well. Abdullah 3. Netflix's original goal, AFAIK, was to provide streaming monthly-subscription video service. To derive Uber’s core competencies, we shall implement Hamel and Prahalad’s (1994) test of core competency. Core competencies enhance a common understanding of effective behaviour in the workplace and provide a basis for more consistency in performance management practices. First, a core competency “must provide access to a wide variety of markets”. For example, take a firm that is really keen on reducing defects of the production process. The key core competencies here are those that enable the creation of new products and services. The BMW mission statement is: "The BMW Group is the world's leading provider of premium products and premium services for individual mobility." Prahalad and Hamel suggest three factors to help identify core competencies in any business: (1) Provides potential access to a wide variety of markets. BMW Group Mission Statement Reading the BMW Group mission statement, it's easy to understand why the BMW Group is clearly associated with premium products, prices, and experiences. Mailing DVDs was a means to build that business when that core still wasn't technically possible. BMW(Bayerische Motoren Werke) Titans are Ruhul Amin Nusrat Mehzabin Koushik Ahmed Tushar M.M. They do everything to make this promise come true. But why don't they promise you, so vehemently, about serving you the best coffee in the world. (Whiddett and Hollyforde.2003). I doubt Uber's original goal was to outright own (with all the hassle & overhead thereof) a half-million vehicles. Learn about the latest news in electric mobility, autonomous driving and other groundbreaking developments from BMW – in the Innovation section of BMW.com, the international website of BMW. Core Competencies - Panel Members Moderator: Brad Proctor, Partner, McInnes Cooper Speakers: David Cruickshank, Partner, Edge International Consulting Andrea Nauf, Director of Professional Development and Training, McInnes Cooper Dr. Larry Richard, Principal Consultant, LawyerBrain LLC Core Competency Framework – Why Starbucks wants to be your ‘third place’ Starbucks wants to be your 'third place' after your home and workplace. Uber’s customer interface is universally functional; it can give access to high- and low-end reliable product for individuals and businesses. ( Human Resource Management by Bratton and Gold pg 247-248 Core Competencies vs Distinctive Competencies The discussion about the difference between core competencies and distinctive competencies needs a clarification of what a firm’s competencies are. BMW(Bayerische Motoren Werke) Bayerische Motoren Werke AG(BMW), (English: Bavarian Motor Works) is a German automobile, motorcycle and engine manufacturing company.