Brands are associations with a set of emotions that influence consumers’ responses and behaviors towards a product/service (Kapferer; Brand Identity). Our solution is more predictive of current market share than any other available approach. Brand Equity Research: Net Value Score – The Metric For Success Written by Julia Cupman & Paul Hague A golf handicap, an IQ score, someone’s age – we are always looking for simple metrics that tell a story, provide an explanation, or offer a benchmark for comparative purposes. Brands are associations with a set of emotions that influence consumers’ responses and behaviours towards a product/service (Kapferer; Brand Identity). Using BrandDynamics, we measure a brand’s current equity and identify growth opportunities. Share this. Brand Equity Index. In fact, many research agencies have developed their own brand equity models that are executed in partnership with end-user researchers. Brand Equity Research Brand is an intangible, conditional asset associated with a product or service. Accordingly, a set of candidate measures for the six brand-building blocks is included in the appendix. From a cognitive psychology approach, Aaker (1991, p. 15) defines brand equity as “a set of brand assets and liabilities linked to a brand, its name and symbol that add to or subtract from the value provided by a product or service to a firm and/or to that firm’s customers”. Precisely, brand equity is what makes a specific brand superior or inferior to others. by Michalis A. Michael April 13, 2020 April 9, 2020 0.

Our signature brand equity measurement system, BrandDynamics™, is based on Kantar Millward Brown’s Meaningfully Different Framework and forms a core part of our in-market measurement programs. Skip to main content Main navigation. customer experience; shopper experience; innovation; ux testing; digital marketing; Contact. A brand is a logo, symbol, or name associated with a product.The impact that a brand has on consumer purchases or perceptions about a product is known as "brand equity." I will discuss a few related themes in this article. The word "equity" indicates that the brand serves as an asset that holds some type of value. Considering that the study was based on Turkish brands, a research gap was found in addressing the relationship between brand equity and stock performance in Nordic countries. Brand Equity Research. View Brand equity Research Papers on Academia.edu for free. Brand equity is the value added to the same product by offering it under a specific brand.