C2B is another model most people don’t immediately think of, but that is growing in prevalence. Customer to business model of marketing is seen when the customers present unique products which can be bought and used by companies. A consumer in the C2B business model can be any individual who has something to offer either a service or a good.


The individual is paid for the work provided to the companies. This online commerce business is when the consumer sells goods or services to businesses, and is roughly equivalent to a sole proprietorship serving a larger business.

C2B: Consumer to Business Ecommerce.

Have you leveraged C2B ecommerce practices for your business? C2B business models like most of C2C models like Ebay are based on 3 players: a consumer acting as seller, a business acting as buyer and an intermediary dealing with the connection between sellers and buyers.. Consumer. Tell us in the comments below! Last week, we saw how that is now a lucrative business model in itself and how businesses are having to adapt – everything about C2B marketing suggests businesses have to become more like a person to succeed in the modern environment. Consumer-to-business (C2B) is a business model where an end user or consumer makes a product or service that an organization uses to complete a business process or gain competitive advantage. In a customer to business model, the seller or the individual is not the only one who has to make efforts for selling his or her products, but the businesses …
C2B business models include reverse auctions, in which customers name the price for a product or service they wish to buy.