The group calculated the percentages in its study based on transactions from June 2018 to … Brand loyalty is a powerful indicator of satisfaction.

If a consumer has driven a car for three years and then trades it in and buys the same brand, that suggests a good consumer experience.

90%+ of loyal customers still consider at least one other automotive brand in their subsequent shopping journey. Power this week unveiled the results of its first Automotive Brand Loyalty Study. Automakers love it when a consumer trades in a car for one of the same brand. J.D. The top seven brands all have loyalty scores above 50 percent, which means that at least half of the owners of those brands trade their vehicles in on vehicles from the same brand, Edmunds said. Fiat’s lack of customer loyalty in the U.S. market may be part of a much larger issue with the car brand’s sales overall. Lexus dominates the luxury market, yet only has a 51% loyalty rate compared to top mainstream brand Toyota with 63% according to Edmunds. Google/Critical Mix, U.S., Google Automotive Loyalty Study, N=741, loyalist car buyers, Q4 '17. For the car brands with the most and least loyal owners, Dodge secured the right amount of sales among the consumers who prefer a casual plus sporty look. This means an automaker has a loyal customer who will continue to buy their products. I’m the founder/president of Brand Keys, Inc. the NY-based brand loyalty and customer engagement consultancy. In general the luxury car market tends to experience less loyalty than mainstream market brands. 11 Google/Critical Mix, Google Automotive Loyalty Study, N=944 U.S., A18+ completes who have purchased/leased a vehicle in the past 10 years and have switched to another brand as previous lease/purchase, Q4'17. However, the brand does not get the customer loyalty for repetitive purchases, and hence it falls at 19 percent only as per the survey reports. 10 Google/Critical Mix, Google Automotive Loyalty Study, N=741 U.S., loyalist car buyers, Q4'17. The percentage of customer loyalty: 19%. In terms of loyalty, Tesla passed Toyota to gain the highest car brand loyalty in Norway. Brand loyalty has its natural attraction, as familiarity with a car and identifying with a brand can draw consumers back for more of the same. Although there are a number of factors that can affect a brand's rating, those with a wider product portfolio tend to have higher loyalty numbers because car buyers' needs change over time. Nissan now has the least loyal customers.