Cadbury India is a food product company dealing in Chocolate Confectionery, Beverages, Candy and Snacks. Dairy milk is the market leader 5. Amul- amul (choco zoo, chocomines) 4. This move is fueled by two campaigns now on air.

Watch the ad here : Gems Sculpture Gems Lady. Marketing Strategy of Cadbury .

Some of their favorite products are Cadbury Dairy Milk, Perk, 5 Star, Celebrations, Eclairs, Gems and Temptations, Bournvita. Cadbury India is a food product company dealing in Chocolate Confectionery, Beverages, Candy and Snacks. Brand Update : Cadbury Gems changes Target Segment In a surprising move, Gems decided to re-position itself. This move is fueled by two campaigns now on air. Chandramouli Venkatesan, director, snacking and strategy, Cadbury India, says, "Insights reveal that Cadbury Gems has a strong connect with both kids and adults. Cadbury is the market leader in Chocolate Industry with a market share of 70%. Nestle- Barone, kitkate, milky bar, munch, nestle 3. Victoria University of Bangladesh Assignment on Marketing Strategy of Cadbury Prepared by Md. Relationship Marketing For Cadburys Marketing Environment and Competitive Analysis Mondelez India Foods Ltd. (Cadbury) I. Cadbury- Cadbury, 5Star , Bytes (chocolate snacks) Celebration, dairy milk, Gems, perk 2. Watch the ad here : Gems Sculpture Gems Lady. Dairy milk is the market leader 5. Rabiul Islam ID: 110917321 Batch: 17th Prepared for Panuel Rozario Prince Course instructor Strategic marketing Date of Submission 23 May, 2012 1 Contents EXECUTIVE SUMMARY ..... 3 Overview of the Company ..... 4 1.1 Market Segmentation ..... 5 I. Moulded Chocolate Segment ..... 5 II. Product and Competitor: a) Product Overview: Mondelez India Foods Limited (formerly known as Cadbury) is a part of the Mondelez International group of companies, a global food company which is the world’s largest chocolatier and a spin-off from Kraft Foods Amul- amul (choco zoo, chocomines) 4. Cadbury is the market leader in Chocolate Industry with a market share of 70%. Nestle- Barone, kitkate, milky bar, munch, nestle 3. The brand so far had appealed to kids suddenly decided to change the target market to adults. Topics: Marketing ... Cadbury- Cadbury, 5Star , Bytes (chocolate snacks) Celebration, Dairy milk , Gems, perk 2. Brand Update : Cadbury Gems changes Target Segment In a surprising move, Gems decided to re-position itself. Some of their favorite products are Cadbury Dairy Milk, Perk, 5 Star, Celebrations, Eclairs, Gems and Temptations, Bournvita. The brand so far had appealed to kids suddenly decided to change the target market to adults.