Clickthrough Landing Pages: Frequently used by ecommerce and SaaS (software-as-a-service) marketers, clickthrough pages go straight for sales or subscription. The interpretation of that data is simple: If you want more conversions, you need more post-click landing pages. As businesses become more data-driven, post-click landing pages become more popular for their ability to deliver high ROI.

The Anatomy of a Landing Page. Some readers won’t like to hear this. To gather a lead, you need to offer free resource in exchange, i.e., a guide in PDF file, a discount for one of your products or a free trial of your service.

A landing page aims to capture information from contacts in exchange for something of value, such as a retail offer code or business-to-business (B2B) insights in the form of a white paper.

It’s called a lead magnet. Usually, it’s a standalone page made to collect leads – visitors’ contact information.

What is a landing page and how do you use it? Research has shown that companies using 40 or more post-click landing pages generate 120% more leads than those using less than 5..

Landing pages are different from other web pages in that they don’t live in the evergreen navigation of a website.

Every great landing page is composed of a core group of elements.These building blocks, as you might call ’em, should be used as a guide when creating your content..

Usually, they have a simple button as the call to action that sends the visitor into the checkout flow (like the app store ) … After all, isn’t good marketing all about finding ways to stand out from the crowd? A reference landing page is a page that provides appealing and relevant information to the visitor or a summary of your product or service. A transactional landing page , as the name implies, aims to encourage the viewer to make a purchase or at least provide contact information that may become a strong sales lead.