It sold out quickly, and that was supposed to be the end of it. Pepsi A.M. Crystal clear no more. Pepsi Can. Don’t relaunch a failed product.

The United States and Canada received it from 1992 to 1994, with brief re-releases throughout the mid-2010s. However, Crystal Pepsi was anything but a miserable failure. In hindsight, pundits have argued that Crystal Pepsi failed, in large part, because no explanation was given for its atypical colour. A passion project, Crystal Pepsi failed mainly in the rush to get it to market. This time it called the product just “Crystal” minus the Pepsi. Shortly after Crystal Pepsi vanished, a citrus soda called Crystal from Pepsi hit shelves, and in 1995, 7 Up which is owned by PepsiCo introduced 7 Up Ice Cola to the international market. It was first sold in Europe in the early 1990s. Crystal Pepsi -- a "clear" cola beverage -- was a flop, but an even weirder marketing ploy was the 1989 "Pepsi A.M." (left), a soft drink to be consumed for breakfast. Of course, market research had indicated potential, so Pepsi did not anticipate the consumer confusion that … 3. But in 2017, Business Insider reported that Crystal Pepsi would once again be available.

4 Marketing Lessons from the Crystal Pepsi Relaunch In 1993, I was a college senior and my roommate and I were heavy Pepsi buyers. In 2016, Crystal Pepsi made a very brief return to stores as a result of online pleading from fans needing a Crystal Pepsi fix. In fact, the general consensus is in agreement with this assessment. Crystal Pepsi relaunched temporarily in 2017 as a way for the firm to cash in on ’90s nostalgia.

Many consumers see water as pure and healthy, and Pepsi decided in 1992 to give consumers Pepsi that was crystal clear.The soda dubbed Crystal Pepsi showed initial promise, with first-year sales of nearly $500 million. These days, Crystal Pepsi seems to be living a quiet retirement. Crystal Pepsi was poised to become a billion-dollar idea. We embraced any and all innovation from Pepsi including the Cube, which Pepsi said was easier to carry but I think we … And we examined what people thought about the regular cola (caramel-coloured Pepsi) versus the clear cola (Crystal Pepsi). The second version fared even worse than the first. Diet Crystal Pepsi, Crystal From Pepsi: Related products: Pepsi Blue, Tab Clear: Crystal Pepsi is a soft drink made by PepsiCo. It was first sold in Europe in the early 1990s. It was briefly sold in the United Kingdom and Australia. Consistent with Crystal Pepsi’s original market failure, people didn’t like the clear cola. A passion project, Crystal Pepsi failed mainly in the rush to get it to market.