Demand management Apple and Dell both use a direct sales strategy. Asked in Dell Laptops Apple And Dell 's Direct Sales Strategy 1162 Words | 5 Pages.

Distribution is about more than finding a channel to the customer. As a result of their innovative transformation, Dell sells more than $30 million per day on the Internet, accounting for 30% of their overall revenue. Distribution strategy is a comprehensive process of making products and services available to businesses and target customers for their use. Brands have strategized their distribution channels since time immemorial. Distribution is necessary for getting your company’s product into your customers’ hands. Dell’s e-commerce infrastructure allows dynamic pricing strategy, whereby the same product and service can be sold at different prices, depending on the buyer.

manufacturer to retailers to customers. Just two weeks ago, Dell surprised many with its announcement to sell products through distribution. Dell and Amazon are examples of companies that benefited from a well-developed distribution strategy. Is there a Dell start their innovation process with asking their customers, “What would you really want this thing to do? Sony india follows a one level distribution strategy i.e. Advertising in Dell website, but no. 3．Advertising strategy . For years, Dell shunned distribution almost as much as solution providers in the channel. Academia.edu is a platform for academics to share research papers. Distribution channels Solution providers are welcoming Dell's acceptance of distribution, saying it will increase competition and give them more options. The Direct sales strategy detects the trends of sales and by sharing this information with its suppliers they plan their operations more efficiently. A smart distribution strategy is necessary for success and can be a source of competitive advantage. Direct sales have benefits in fulfilling the needs of their customers’. These customers can purchase fully stimulate desire. The focus point of Dell’s innovation approach remains an unwavering commitment to delivering new and better solutions that directly address customer needs. What is the Distribution strategy adopted by Sony in India? Apart from online, the place in the marketing mix of Dell also covers the stores and shops. There are various showrooms, dealers, distributor outlets across the world. Dell Place & Distribution Strategy: Following is the distribution strategy of Dell: Dell products are sold through its website, e commerce sites such as Amazon, Flipkart, Snapdeal and also in retails stores. Dell website contains a wide range of multimedia pictures, and many more performance charts, and even made some advertising in the form of slides.