The Trio of Distribution: Intensive, Selective and Exclusive Distribution. Intensive distribution involves maximising the number of outlets where a product is available.

Choosing a distributor is a proven way that helps in the growth of your business and vital to attain targets. This may be global exclusivity, or it may be exclusivity within a particular market or geographical area. For example, a doctor's office wouldn't be considered labor intensive even if it has little capital equipment because doctors use knowledge to achieve high productivity. Example might be bread, drinks and other staples. Creativity It is also possible for creative talent to allow a low capital business to be extremely productive thus avoiding labor intensive work. This wide exposure means more opportunities to buy. Intensive Distribution: Definition, Strategy & Examples 4:15 Mass Production: Definition, Techniques & Examples 4:36 Product Attribute: Definition & Explanation 3:03 Distribution is exclusive when a manufacturer only grants the option to distribute its product to a certain distributor/retailer. Intensive distribution is an arrangement where the company tries to sell its products and services as many places as possible, so that consumers can buy it from any place. The idea is that by making the products readily available to as many consumers as possible, the chances of generating sales are increased. ii. Intensive distribution is a market strategy for generic products where a product is made available to customer from all the possible sources by utilizing different distribution channels so that the customer encounters the product at every possible location for shopping like general store, health store, discount store, shopping malls etc. For more on defining your market and target customers, check out How to Do Market Research , Market Research Resources for Entrepreneurs , and How to Define Your Target Market .
We may also said that when an organization struggles to improve its competitive position with the current products then different types of intensive strategies should be considered. Notable examples include mobile phones which … Selective distribution is used where the choice of outlet or service offered is specifically relevant to the buying situation. For taking your products to the end-users i.e consumers, you certainly need a distribution channel. Intensive distribution is a distribution strategy whereby a producer attempts to sell its products or services in as many retail outlets as possible within a geographical area without exclusivity. There are a number of situations in which this approach allows consumers to easily purchase products from any number of … It is typified by con­fectionery, soft drinks and other FMCGs (fast-moving consumer goods). Intensive distribution is a type of marketing strategy that involves placing the goods and services offered by a company into as many markets as possible. Intensive strategies are those strategies, which demand further more intensive efforts to improve the performance of existing products in the market.