Fink notes that while there is an increasing number of women in sport, there is unequal media coverage. The game is on for equal pay and respect, from the stadium to the boardroom . For example, she uses the term ‘gender marking’ when suggesting that male athletes and men’s sport are seen as ‘the norm’, rendering women and women’s sporting competition as secondary.

12/18/18 Instructor Approval Date Accepted by the Department of Kinesiology, Sport Studies, and Physical Education, The College at Brockport, State University of New York, in partial fulfillment of the requirements for the degree Master of Science in Education (Physical Education). As millions around the world tune into the Pyeongchang 2018 Olympic and Paralympic Games, World Radio Day (WRD), celebrated on 13 February 2018, is dedicated to the theme of “Radio and Sports”. The appetite for televised female sports is also growing, evidence suggests, with social media playing a part to increase the global popularity of athletes regardless of gender. As Wensing and Bruce (2003: 393) argue, the conventional techniques used to report on women’s sport can be ‘bent’ during international sports events, with national identity overriding gender as the primary framing device, and this certainly seemed to be the case for the extensive media coverage of … 27/06/2019. Female athletes of all ages around the globe have been subjugated to gender inequality for decades. October 24 th, 2016. Media Coverage The existence of gender stereotype in sports has been going on for the longest time. A new hash tag that emerged on social media last year is evidence to this. On this occasion, the Director-General of UNESCO, Audrey Azoulay, calls on media to provide more equal coverage of women athletes.

Statistics have proven that women in sports are generally ignored and are given very little importance when it comes to media coverage. To at least some extent, this can be attributed to the absence of women as role models in sports media… “The fight for equality between women and men is On this occasion, the Director-General of UNESCO, Audrey Azoulay, calls on media to provide more equal coverage of women athletes. The hash tag #covertheathlete, which gained most of its popularity within the 2016 Rio Olympics, attempts to shift the focus on female athletes away from their gender and towards their athleticism (Cover the Athlete). female athletes and the existence of gender inequality when it comes to media coverage. With the unit, she hopes to draw attention to the gender inequality in the media field, and change the way people view women in sports media roles. Her presentation always begins with shocking statistics of the sport media … The media and sports symbiotic relationship constructs and utilizes gender stereotypes to maintain gender inequality and gender differences, both actively through written words and passively through photographs. In fact, the coverage of women’s sports has actually declined over the last few years. The arguments usually put forward for the lack of coverage is that no one is interested in women's sport, yet the interest shown on social media and among TV viewers suggests otherwise.

Is the football pitch any different to the office?