1.1 Aim of the study The aim of the thesis is to create a strategic marketing plan for Hotel X; first to assess the current marketing situation of the hotel and what possible needs and gaps it might have. Easily Editable & … Instantly Download Hotel Marketing Plan Template, Sample & Example in Microsoft Word (DOC), Google Docs, Apple Pages Format. The hotel industry is a $600 billion industry, and while the demand for short-term accommodation is high, the competition may also be fierce. The Four Ps of The Hotel Marketing Mix. If you haven't yet reconsidered your hotel marketing mix, the time is now. The challenge of being in the hotel marketing industry is the overwhelming amount of competition. 10 Essential Hotel Marketing Strategies Whether you’re starting out from scratch, relaunching your business with a new brand identity or want to optimise you hotel marketing strategies to gain more bookings, there’s plenty to consider when it comes to hotel marketing strategies. Without a marketing plan promotions and advertising can become chaotic or unfocused. Quickly Customize. The next big season will be upon your facility before you know it, and with the right plan in place, you can keep your facility at capacity with happy guests. Marketing Plan for a 5 Star Hotel A targeted marketing plan is often best when trying to attract those who are willing to pay more for 5-star accommodation. With the basic information of the situation a marketing plan can be formed. Savvy hoteliers know that hotel marketing is multifaceted and requires multiple marketing channels in order to compete and attain bookings, and a great step to becoming one of them is learning how to strategically market your hotel.

developing new ideas in regard to marketing the hotel’s services. Available in A4 & US Letter Sizes. Effective hotel marketing means potential guests and customers alike will be impacted by your brand wherever and however they choose to research, plan, and book their trip. After all, it is the main way in which those in the hotel industry are able to reach out to potential customers, conveying their unique selling proposition, brand values and the reasons why … Hotel marketing plays a crucial role in helping owners to maximise bookings and revenue. Conducting Marketing Audit: Marketing audit is considered as the foundation in any hotel marketing plan. Don’t allow your hotel or resort to turn a two-month crisis into a six- to nine-month business downturn because you laid low. Rome was not built in a day after all. The modern path to purchase for travellers is now so broad, you have to put a lot more … Now is the time to invest in your company. It mainly consists of three core parts such as 1) Property Analysis, 2) Compset or Competition Analysis and 3) Market place analysis.. Property Analysis helps to identify the strengths and weaknesses of your hotel. Especially with the growth in popularity of websites like Airbnb and Home Away, it’s become even more challenging to stand out against the competition to gather more bookings.