As any successful entrepreneur can tell you, there are countless components to creating a successful brand - the most important of which, of course, is providing a good product or service. When a company combines a great product with engaging branding that hits all the right notes with shoppers, a business will see their customer loyalty begin to build and build and build.

The elements used to create a brand can include name, logo, tagline, color, music or jingle, and the message or feelings that the company wishes to associate with itself.

Brand is not a name - Your name is what identifies your company, product, or service, but it isn't your brand. Reflecting on the importance of negative word-of-mouth (NWOM) executed by internal audience of brand management, this study aims to explore the mechanism of employees… pdf (316 KB) The role of brand innovativeness on attitudes towards new products marketed by the brand In 1975, marketers at PepsiCo started a campaign that would become a legend in the world of advertising, and would fire the first shot in the Cola Wars. Beyond that, your brand represents who you are, what you believe in and how you want to be perceived by your audience. Branding is important because it helps the public remember a company and its products and feel good about using them. 59% of shoppers prefer to buy new products from the brands they trust.

Brand is not a logo - A logo is supposed to set the stage for your corporate identity and the graphic standards that will represent your company; it is not your brand but rather a part of your brand’s identity system. (Label Insight) The fact that over a third of consumers are open to using a new product provided it offered full product transparency is a testimonial to the importance of brand honesty. Still, however, the brand name itself carries more weight than you might think - and can mark the difference between a brand that gains traction and one that falls flat. 12. The experiment was simple and effective: booths appeared in malls and supermarkets, sports arenas and state fairs; participants drank two sips of cola from unmarked cups and were asked which beverage they liked … Once shoppers begin to recognize and buy a service or product, a good brand can keep them coming back for more—and can make them loyal “followers” of that brand. Why is branding important? 13. 1) Branding helps people identify and recognize your products and organization A brand is more than just a name, a logo design or a snazzy strapline – it is everything that encompasses your organisation and helps to set you apart from others. Developing a brand for a product or service allows a company to differentiate an offering from other similar products in … 39% of consumers would start using a brand if it offered full product transparency. That is why branding is so important to an organization.