Radio can deliver a powerful sales lift within a few days of the ad being heard, meaning it’s not just effective when consumers are in …

Despite the rise of social media and digital advertising, businesses are still mining traditional radio and television ads to reach their targeted market. The advertiser’s message can resonate in the consumer’s ears with proper voice acting, sound design, and copy. It's an inexpensive way to reach your existing and potential customers. Radio has maintained its popularity over the years among both national and local advertisers. Radio is one of the most robust channels to advertise your product on. Radio advertising can be in many ways almost subliminal and this … Traditional channels will remain important, however, as advertisers begin to think more holistically about their advertising … AM/FM radio reaches 91% of the age group, compared to 73% for … Check out these fantastic radio campaigns and understand why they are special.

You might want to run a national radio campaign to launch a new product or you may want a very targeted, local radio campaign.
In fact, radio revenue is expected to hit $14.9 billion this year, and by … Radio provides an ideal advertising medium for small businesses, but running an effective campaign takes a bit of know-how. Radio has been around for over a century and even with the rise of digital, it is still a very powerful medium. Many consider radio adverts intimate, as it is a way to get in touch with a customer directly. Last year, the UK’s commercial radio sector reaped its largest ever annual advertising revenue total, with spending worth £645.8 million (Radiocentre).Radio advertising offers businesses a cheap and quick way to get brand recognition as well as measurable results.

Radio is an effective advertising medium because it’s 100% audio-based. A radio ad is cost-efficient, targeted, easy to track, and extremely effective if done properly. Advertising revenue often keeps traditional formats afloat, and is greatly important not just for radio but also for magazines, newspapers, and TV, but also for music streaming services like Spotify. The disparity in weekly reach among adults 18-34, a popular advertising target, is even greater.

However, with so much increased competition for eyeballs, companies must understand the benefits and drawbacks of each type of media before committing their advertising resources. One of the benefits of radio is that it is a very cost-effective advertising medium. If radio advertising wasn’t effective, businesses would not be spending a significant portion of their marketing budget on radio spots. Radios ads are typically broken down into lengths of 60 seconds, 30 seconds, 15 seconds and 10 seconds. Radio advertising costs depend on what radio results you want to achieve. Just follow these four tips for navigating the radio waves. Some radio ads of 10 seconds can better communicate an effective message through a familiar jingle, than an ad that lasts a full minute. In 2019, digital will account for 50.1% of total media ad spending worldwide thanks to strong growth from major digital ad sellers like Google, Facebook, Alibaba and Amazon. Radio advertising, on the surface, may seem like it’s heading toward obsolescence. Radio Advertising is a Relevant and Effective Method For Reaching a Wide, Attentive Audience Ignore the buzz that asserts radio is on a downward spiral and risks being overtaken by all things digital. The length of a radio commercial is dependent on the message a business wants to convey.

There are many reasons why you or any business owner should use radio as a platform in an advertising campaign.