For example, someone may examine a report and connect several line items in a new way and bingo, something innovative is born.

When compiled properly, consumer insights can make it almost feel like a "typical" consumer has been invited into the boardroom and conference rooms where decisions are being made. Consumer insights can be used for many applications, including: Developing strategies for how to best present help center or support information. Here is a list of words we have found to be compelling when structured into the first sentence of a consumer insight statement: SENTENCE #2: The Frustration. Choosing which types of products to focus on creating or expanding in the future.
Consumer insights can come directly from sales or engagement data, surveys, focus groups, direct interviews, and online data.

Describe the dilemma the consumer faces and articulate why this is a frustration in their life. Consumer Insight is most effective in the discovery phase shaping your business strategy, guiding your idea creation – product, service and brand development taking your most valuable customer insights and tranforming them into strategic innovation areas. Sending marketing and promotional material to specific segments of customers that will resonate with the content. Dissect consumer behavior, uncover consumer trends, and dig deep into valuable data to unlock fresh consumer insights and improve your business.