Unlike traditional advertising, when you run a campaign on Google or social media, you can easily see how well you’re doing in real-time. 18. Digital Marketing vs Traditional Marketing: What Do the Stats Say? Digital marketing vs. traditional marketing statistics can be measured but one thing these statistics don’t take into consideration in comparison to online advertising vs. traditional advertising is the brand image the online advertising gives rise to. Television ads simply last too long, and TV watchers regularly check their phones during breaks in sports games and other televised events. September 27, 2019 . We’ve seen that both marketing avenues can be powerful when properly implemented, but unlike traditional marketing that relies on viewers to be physically present at the scene of the “ad” so to speak, digital boasts a larger reach compared to its counterpart.

We work with a lot of businesses who have historically thrown all of their marketing into traditional advertising - TV, radio, mailers, etc.

Shall we take a look at some digital marketing vs traditional marketing statistics?

Traditional vs. Digital Advertising: What's Best for Your Business. Keeping the current growth of digital marketing in mind, particularly in the U.S., it won’t be long before digital ad spend takes over traditional advertising such as television ads. We spend a lot of time at my agency determining which platforms provides the best value for advertising. Controlling your budget and targeting your ads is only a couple of clicks away with digital advertising. This is one of the most startling online advertisements vs traditional advertising statistics, seeing that TV ads only get attention 45% of the time.

Powerful tools like Google Analytics or social media analytic tools will allow you to see what is working and what isn’t working.