Cons Of Billboard Advertising Difficulty Targeting Specific Audience Once your billboard goes up, you can target people in a specific neighborhood or any people who pass near it. Drivers are paying more attention... 3. However, it is tough to target a specific demographic.

The exposure time is incredibly brief.. What Are the Cons of Billboard Advertising?

1.

Many billboards are placed along roadways. Disadvantages of Billboard Advertising High costs for brief exposure Risk from vandalism, weather conditions Visibility issue Stationary mode of advertising Time insensitive No feedback No advantage of space Does not target a specific market Short term advertising tool Limited information

2.

It is difficult to target a specific market.. You might be able to target a specific neighborhood with a billboard. Another disadvantage is that you cannot ascertain whether your billboard has successfully drawn new customers.