As Paul Rand, who created this logo, put it, “I do not use humor consciously, I just go that way naturally.” The 1961 logo was notable not only for its sense of humor, but also for an absolutely new color palette. Whether they are delivering Christmas packages or business supplies, the distinctive UPS trucks can be seen everywhere. For the UPS logo he designed in 1961, Rand set a neatly tied package atop a shield bearing the company’s name, juxtaposing the whimsy of the parcel against the pomposity of the coat of arms. - Follow Design Facts on Twitter: twitter.com/DesignFacts In this video we are going to look at the NeXT logo, learn a little about the logo and designer Paul Rand. ‘Next’ Logo — Paul Rand 1986. any UPS'ers know where I can get OLD "Paul Rand UPS logo" Paks? One of the originators of the Swiss Style of graphic design—also known as the International Typographic Style, which prioritizes clarity, precision, and simplicity—Rand created the logos for IBM, UPS, and ABC. Kinda like this one One of my local CC's had a bunch of NDA Red ones just like the one in the video and I grabbed a few out of curiosity (and laziness, the regular Paks were on the bottom shelf).
In 1966, Rand was hired by Henry Ford II to rethink and modernize the familiar scripted oval Ford logo. Paul Rand (born Peretz Rosenbaum; August 15, 1914 – November 26, 1996) was an American art director and graphic designer, best known for his corporate logo designs, including the logos for IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, and NeXT.He was one of the first American commercial artists to embrace and practice the Swiss Style of graphic design. It was the only logo that used neither brown, nor gold. Started in 1907 with a $100 dollar loan, UPS was once nothing more than a small company in a dingy basement. Paul Rand. Paul Rand was an American art director and graphic designer, best known for his corporate logo designs, including the logos for IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, and Steve Jobs’ NeXT. Instead, … Oct 4, 2013 - Paul Rand designed the iconic United Parcel Service logo in 1961. Check out this Paul Rand Biography - Top 10 Logos, Quotes, Work & Books from the Famous Graphic Designer. Today however, UPS has grown to become one of the biggest parcel delivery companies in the world. But perhaps the most intriguing story is that of the Ford logo designed by the heavyweight champion of logo designers, Paul Rand, who did those of IBM, ABC, Westinghouse, UPS, Next Computer — and Enron. Modernist Master 1914 – 1996.
Devoted to the life and work of American graphic designer Paul Rand