david_tang7. Which of the following basic strategic planning question refers to whether the benefits and values of the organization's product or services match the needs and wants and resources of customers? Flashcards.
Browse. Marketing Chapter 4. Marketing environment is made up of microenvironment and macroenvironment. Start studying MKT 327 Exam 2. MARKETING ENVIRONMENT Definition: The actors and forces outside marketing that affect marketing management’s ability to build and maintain successful relationships with target customers. 4 5. The consumers five steps of adopting a new product refer to which of the from MARKETING 3343 at Southern Methodist University Once you have completed the test, click on 'Submit Answers for Grading' to get your results. Multiple choice questions. Created by. STUDY. Learn. 3 4. Spell. Search. ... microenvironment. Try the multiple choice questions below to test your knowledge of this chapter. This activity contains 7 questions. Gravity. PLAY. Learn vocabulary, terms, and more with flashcards, games, and other study tools. Test.