Their mission statement serves them both internally and externally. Their purpose is essentially their … A mission statement is intended to clarify the what, who, and why of a company. Make a difference.” Coca Cola takes a slightly different approach with a statement of purpose and then a vision statement. Every business should have a mission statement as a way of unifying the organization. The mission statement definition itself is often the result of group consensus effort, and writing a mission statement is viewed as a valuable team-building exercise. A mission statement is the roadmap for the company's vision statement. Your mission statement is what defines your company and what sets you apart from others in your industry. On the other hand, a vision statement describes where the company wants a community, or the world, to be as a result of the company's services. Because mission statements are part of a company's public face, they are also often used in a company's marketing. Having a dedicated mission statement can build a unified organization and ensure your business grows in the right direction. 7. When a company considers new opportunities, it relies on the mission to make appropriate decisions. Let Your Mission Statement Guide Your Growth. Mission Statement: A mission statement is a short sentence or paragraph used by a company to explain, in simple and concise terms, its purpose(s) for being. The Coca Cola Company “Refresh the world. A good mission statement says why you do what you do.

A mission statement articulates a company's purpose. A mission statement is a short, meaningful sentence (or several sentences) that summarizes the purpose that drives your business.
It announces to the world at large why your company exists.