UPDATED November 14, 2019 — The FTC’s endorsement guidelines for sponsored content rests on a simple assumption: consumers are likely to react differently to recommendations that come from trusted friends (or social media stars) than from people who receive compensation to endorse a product. The FTC Impact on YouTube Kid’s Content Creators While YouTube have been taken to task for data-mining that section of their audience, the real impact will be on the creators who focus on kid’s content, and who, in many cases, rely solely on the income made from publishing in this vertical. When deciding whether or not your channel or video is made for kids, you should consider various factors, including: Good News About The FTC’s Endorsement Guidelines In 2018 and 2019, Influencer Marketing Hub estimated that somewhere between 25% and 30% of influencers have been instructed by brand promoters not to disclose their material connection to the product.

You can learn more on the FTC’s blog. Check out our full guidelines here. In many ways, this is the catalyst to what seems to be extensive changes in the way YouTube operates its advertising system. ... 2020 New YouTube Guidelines YouTube has recently had to pay the FTC a fine tallying at $170M due to violations of the kids’ data privacy law -COPPA. Community Guidelines Discussion I have been busting my ass for the past 5+ years making animated content similar to Alan Becker's Minecraft vs Animator videos im really worried that YT is going to basically kill my channel by flagging it "targeted to kids". Spam, scams, and other deceptive practices that mislead the YouTube community aren’t allowed on YouTube. Note: In November 2019, the FTC released more information to help YouTube creators decide if their content is “made for kids” or not. Though the tag gives users one way to declare a video as sponsored, the FTC’s updated guidelines state that using the tag alone doesn’t sufficiently disclose sponsored content to viewers.It’s too easy to miss and doesn’t make the nature of paid promotion or material relationship between brand and creator entirely obvious. We also don’t allow content where the main purpose is to trick people into leaving YouTube for another site or to boost your own engagement metrics (like gaining subscribers or watchtime). YouTube… YouTube creators, meanwhile, will have a new checkbox where they’ll need to inform YouTube if their content is aimed at children in order to meet the new guidelines. [community guidelines discussion] Will FTC / COPPA nonsense kill my channel?